What Is Goodlord?
Goodlord is a lettings platform primarily serving letting agents with end-to-end tenancy creation workflows. Founded in 2014 and headquartered in London, UK, it primarily targets letting agents and large property management companies (B2B).
Goodlord uses a per-tenancy transaction-based pricing (B2B) pricing model.
Best for
A letting agent platform, not a landlord tool. Best for established letting agencies who need to streamline tenancy creation, referencing, and contract signing at scale.
ZenRent vs Goodlord: Feature Comparison
Here is how ZenRent and Goodlord compare across the features that matter most to UK landlords in 2026.
| Feature | ZenRent | Goodlord |
|---|---|---|
| MTD for ITSA | Yes — HMRC-recognised | No |
| Open Banking | Yes — auto-import transactions | No |
| WhatsApp integration | Yes — tenant messaging | No |
| Compliance tracking | Yes — gas, EPC, EICR, HMO alerts | Limited |
| Free plan | Yes — Essential (free forever) | No |
| Free trial | 14 days (no card required) | No |
| UK-focused | Yes — built for UK landlords | Yes |
Where ZenRent wins
ZenRent and Goodlord serve different audiences. ZenRent is built for self-managing landlords who need ongoing property management, tax compliance, and tenant communication. Goodlord is for letting agents who need tenancy onboarding workflows. If you self-manage, ZenRent is the right choice.
Goodlord strengths
- Best-in-class tenancy creation workflow: referencing, contracts, and onboarding in one flow
- Strong integrations with major CRMs used by letting agents (Reapit, Alto, etc.)
- Digital contract signing and ID verification
- Landlord and tenant insurance products built-in
Goodlord weaknesses
- Designed for letting agents, not individual landlords — not a self-serve landlord platform
- No MTD compliance or tax reporting features
- No ongoing property management tools (maintenance, compliance tracking)
- Pricing is B2B — not transparent or accessible for individual landlords
Who Is Each Platform Actually For?
This comparison exists because landlords searching for property management software often encounter Goodlord in results. However, Goodlord is not designed for individual landlords — it is a B2B platform for letting agents.
If you use a letting agent, your agent may already use Goodlord for tenancy creation. In that case, you would still benefit from ZenRent for your own financial tracking, MTD compliance, and portfolio overview — the two platforms serve entirely different functions.
Pricing: ZenRent vs Goodlord
Goodlord pricing is not publicly available — it's a B2B product sold to letting agencies on a per-tenancy basis. ZenRent is transparent: free for 1 property, £9.99/month for up to 5, £29.99/month for unlimited.
ZenRent pricing
- Essential (free): Up to 1 property, basic income/expense tracking, compliance alerts
- Standard (£9.99/month): Up to 5 properties, MTD submissions, Open Banking, WhatsApp integration
- Professional (£29.99/month): Unlimited properties, advanced reporting, priority support
Our Verdict
Goodlord is a a letting agent platform, not a landlord tool. best for established letting agencies who need to streamline tenancy creation, referencing, and contract signing at scale.. ZenRent and Goodlord serve different audiences. ZenRent is built for self-managing landlords who need ongoing property management, tax compliance, and tenant communication. Goodlord is for letting agents who need tenancy onboarding workflows. If you self-manage, ZenRent is the right choice. For UK landlords who need MTD compliance, compliance tracking, and a platform built specifically for the UK regulatory environment, ZenRent offers the more complete package. Try both — ZenRent's 14-day free trial requires no credit card, so you can compare side by side before committing.
Frequently Asked Questions
Quick answers to the most common questions about this topic.
Ready to simplify your property management?
Join landlords who have already switched to ZenRent. Start your 14-day free trial — no credit card required.
Disclaimer: This comparison is for informational purposes only and does not constitute legal or financial advice. Pricing and features are accurate as of the date shown and may change. Always verify directly with each provider and check the latest HMRC guidance at gov.uk before making decisions.